DELRAY BEACH, FLA--(AUGUST 2, 2018) - Flags.com, an American-based flag retailer headquartered in Delray Beach, Florida, has unveiled a new brand identity, logo, and website. The rebrand offers a new look and feel for the family-run company, while sticking to their classic red, white, and blue color palette, an homage to their American roots.
The cornerstone of the new brand is Flags.com’s redesigned logo, which features a waving three-dimensional flag design as a bold and recognizable mark steeped in patriotism.
“We sell custom flags, as well as a wide variety of flags and flagpoles; however, American flags are at the core of our product offering,” said Tricia Dale, President of Flags.com. “Because of this, we wanted to maintain the theme of American pride in our brand. We also had a lot of equity in our original brand, so it was important to us that the new logo not be too big of a departure from our previous one. We couldn’t be happier with the final results.”
In addition to a new logo, Flags.com has also launched a redesigned website, which provides better organization of its products and a simplified user experience. The small business prides itself on its excellent record in customer service and responsiveness and the organization is still committed to these values. According to Dale, “We knew it was time to update our look, and we’re very proud of our refreshed brand. Through these changes, we remain as dedicated to our customers as we have ever been and will continue to deliver the same level of service they’ve come to expect from Flags.com.”
Flags.com got its start as Regal Flags & Poles, Inc. in 1990 in a small town in Maryland when a retired Marine and his family decided to make a business out of American pride. But 1999 was when the business really took off; acquiring the Flags.com domain. Since then, the company has enjoyed modest growth as they moved to South Florida and kept the same small business feel with high quality, American-made products and exceptional customer service.